Social shopping platform WhatWeLike.co announces it has received a seed funding from East Ventures. The investment will be used to recruit talents, develop mobile initiatives, and aggressive marketing strategies to further accelerate growth. WhatWeLike.co is founded and run by the same team that has established AdaDiskon.
WhatWeLike.co aims to help shoppers discover the best fashion items from our e-commerce partners as well as helping brand and brand designers reach shoppers easier. It builds ranking ranking algorithm based on freshness, engagements, and some of its own factors. The ranking algorithm will help shoppers discover which items are currently popular.
WhatWeLike.co aggregates hundreds of female fashion products, cosmetics, baby and kids fashion products, and also consumer electronics products from tons of e-commerce sites in Indonesia. Every click will bring consumers directly to its original page, so it’s safely assume the business model will be pay-per-click or pay-per-sell, other than featured products or banner ads, although the service may choose not to monetize for now.
WhatWeLike.co’s market demographics will be similar to AdaDiskon’s. AdaDiskon’s demographic audiences are 18-35 years old, 66% female shoppers with a high disposable income.
Aswin Tanu Utomo, WhatWeLike.co’s Founder and CEO, in the press release said, “My team and I are very happy to be partnering with East Ventures. Both East Ventures and I have the same vision for WhatWeLike. I am very confident with all the knowledge and experience that East Ventures brings, They will be a great partner for us to achive our vision.”
“Aswin has been known as aspiring entrepreneur through his solid work on Adadiskon.com. The site has been running well for years and with his recent extension to Whatwelike.co, we glad to be able to support him. There are estimated 43M employed Indonesian women that represent 52% of working age population of women in the country. This is huge potential market as Indonesian women are the key influencers in both modern and traditional trade store. Indonesian women’s per capita disposable income grew at CAGR 12.5% between 2010-2012 and it was the fastest in ASEAN countries. Fashion is one among top trade categories beside cosmetic and household products,” Willson Cuaca, East Ventures’ Managing Partner, added.
