The decision to feature in startup big events, particularly to rent a booth, isn’t an easy one for Founders. Startup is real business that relies on capital, thus every single expense must be taken into consideration. Revasi’s Founder Suriafur Ken was one of those who were put into this decision. Fortunately, his decision to rent a booth in Echelon Singapore 2014 ended up on getting a seed funding.
After running his startup for a year, Ken thought that it was time to expand his business, hence investment is required. Ken sealed a funding through Echelon Singapore 2014, right on the second day of the event.
“It wasn’t an easy decision, since we had to spend on the booth. We spent money, while our business needed money. On the second day, the investor visited our booth, had a talk for a moment, and arranged a meeting at our office,” he said.
He further stated:
“People were more responsive and many of them visited our booth. It was easier to explain about our startup through booth as well rather merely speaking about it.”
These are several tips on renting a booth that Ken shared to DailySocial:
Never go alone
The event usually lasts for two days, thus invite your Co-Founder or workmates would be a wise decision. Ken said that there would be plenty things to do. “You can’t handle all by yourself, you must distribute the tasks. Never let your booth empty. Someone must be there to greet and explain about your startup to visitors,” he advised.
Attractive pickup line
Ken advised that to attract more visitors, sometimes you only need to put one single attractive pickup line. “Just put ‘One Million’ to make people curious and give us the opportunity to explain.”
Be proactive
It would be nearly impossible to stand out as other startups will surely make their booth up as attractive as possible. “Investors will potentially just walk by. Hence, we must greet them first,” he stated. He also emphasized that research on potential investors and proper preparation will make everything perfect.
Ken also advised to make relations with other founders and collaborate. “It might be done through promotion swap or any other method. Don’t forget to follow-up and build relations through social media. It sounds easy, but trust me, after the event, a lot of startups forget doing this,” he ended.
