Path finally inaugurated their latest Country Manager for Indonesia, William Tunggaldjaja, to the public yesterday (17/2). Tunggaldjaja, who was officially assigned to the position on February 2, 2015, is now responsible for Path’s operational, including in developing Path’s brand and business, in Indonesia.
In his press release, Path’s CEO Dave Morin announced, “We have seen a vast growth and occupying demands for our product in Indonesia. We have as well partnered with a number of local players in Indonesia, including a designer team (for designing sticker), and now it’s time to ride the momentum.”
“We are glad to announce our very first Country Manager for Indonesia. Tunggalwidjaja will play a significant role in supporting a dynamic Path’s community to keep growing in Indonesia,” Morin added.
We were the first to deliver you the confirmation of Tunggalwidjaja’s appointment last January, when he resigned from his position as Zomato’s Country Manager.
Regarding the opening of Path’s office in Indonesia, Tunggalwidjaja explained that Indonesia is one of Path’s biggest market, thus Path looks forward to prove their commitment for Indonesia by opening an office in the country. The objective is to let Indonesians get engaged to Path. However, when being asked about the office’s location, he stated that the project is still on process.
“The project is still on process, hence one of our main priorities is to determine the permanent location of Path’s office in Indonesia. We’ll inform you as soon as we complete the process. As for the location, the office will be located at business centre so that our partners could easily come,” he said.
BY the opening of the new office, Path will also open job vacancies for Indonesian job-seekers. Tunggalwidjaja claimed that local talents will play a fundamental role since they are the one who really understand the local culture, thus local content creation can be ensured.
“We aill also look for Indonesian talents whose vision and mission are similar to ours in order to provide better user experience to our users. We will, too, invite more local artists to collaborate and contribute in the creation of local content, just like what we did during the sticker production,” Tunggaldjaja explained.
In regard to monetization, he claimed that he and his team will first focus on the existing business model through premium account, photo filter, and stickers. However, he promised to keep innovating once Path have already sealed the desired Indonesian talents.
In Indonesia, Path is mostly accessed by Android users (70%), with iOS users only contribute to 30% of the total access. Indonesians’ favorite feature would be the Music and Location sharing feature. Globally, the Mind Sharing or “status update” and Photo Sharing are users’ favorite.
