Recently, MEF found out an interesting fact stating that Indonesians are more and more convenient to purchase paid apps. Games and social media apps still dominate the number of download, though news and sports also show promising growth.
Indonesians are seen to be highly motivated to keep catching up to world’s latest mobile tech updates. In fact, 79% of Indonesian respondents stated that they are interested and highly interested to update themselves. With 112% mobile penetration in the country, it’s almost certain to have Indonesia becoming one of largest mobile-first markets in the world. 19% of the respondents even admitted that they do online transaction via mobile since it would be the only way they can purchase products online.
During 2014, factors that influence Indonesian consumers to do to mobile activities were convenience (33%) and immediacy (24%). Two most popular factors in 2013, entertainment and activities for leisure time, significantly decreased back then.
For the apps, as Mobomarket suggested, social media (55%) and game (51%) still became the most accessed apps. 57% of the respondents said that they browsed the apps at the marketplace (App Store, Play Store, and Mobomarket) by themselves, while 42% of them got recommended by their relatives.
Interestingly, consumers in Indonesia purchase paid apps more often nowadays. 62% of respondents were willing to pay to purchase an app, with 46% of them prefer to pay once at the beginning to avoid ads or in-app purchase inside the apps later on. This trend even beats other countries, as less than 50% of respondents in developed countries are willing to do so. This is obviously huge potential for developers, who intend to promote their paid apps in Indonesia.
