Path, one of world’s most popular social media, understands Indonesians very well. Recognizing that only a few of them having been equipped with credit cards, Path allows the Indonesian users to use other-than-credit-card payment method to purchase its Path Premium service. In this case, users may purchase it via the Alfa Group mini mart network, thanks to the partnership with Doku.
To complete the purchase, users only have to access the Path Shop page and get the code; a bank code (Bank Permata) should they opt to do a bank transfer via ATM, or a purchasing code in case they want to do the payment at Alfa Group’s mini marts (Alfamart, Alfamidi, Alfaexpress, Dan+Dan, and Lawson stores).
To Doku, the partnership’s been another big thing after it sealed the attention and commitment of Chinese e-commerce giant Aliexpress a month ago.
