Indonesian market has been recognized for its anomaly factor. While the neighborhood are crazy with iOS products — iPad, iPhone, and iPod touch, apparently the iOS devices penetration is still the lowest in Southeast Asia. According to the report released by Effective Measure, by the end of October 2011, there are 53% e-mobile population in Southeast Asia dominated by Apple products, of which is controlled by the iPad distribution.
Among 53% iOS marketshare, 32% is picked by iPad, 19.1% is contributed by iPhone, and the rest (or 1,9%) is taken by iPod touch. 53% can be converted as 11.8 million users, or in rought calculation there are 22.2 million e-mobile users in Southeast Asia. Besides iOS products, other products mentioned in the list are BlackBerry (from Research in Motion) for 6.9%, Nokia smartphone with 2.8%, and Samsung tablet and smartphone with 1.4% and 1.2% respectively.
As for Indonesia, we’ve already learned that the iOS penetration is still the lowest in Southeast Asia. The largest market for iOS in Indonesia is owned by iPad with 10%. In total, the marketshare of iOS products in Indonesia is 10.06%. In Thailand, Singapore, Philippines, and Malaysia, iOS penetration reach more than 50%, mostly conquered by iPad,except in Singapura where the iPhone users are very fanatics. Vietnam, in other hand, is still dominated by Nokia (Symbian) products.
The conclusion about iOS marketshare in Indonesia is inevitable because the fact says it’s not as high as the neighboring countries in Southeast Asia. Nevertheless, honestly I think the numbers are still not precisely correct, as it hasn’t represented the total population of mobile device population (both smartphone and tablet) in Southeast Asia.
BlackBerry, in the report, has only 6.9% marketshare, or if total population is 22.2 million, it can be converted as 1.5 million only, while the truth is saying that Telkomsel BlackBerry users have hit 3.5 million customers..
Unfortunately, we are still unable to obtain the Effective Measure’s methodology on getting in the numbers.
