In the middle of Indonesian music industry uncertainty, especially dealing with the RBT business, Deezer, a French streaming site will expand their reach to 100 countries soon. It’s including Indonesia. As cited from Reuters, the Deezer head, Axel Dauchez, chooses to avoid the USA market (including avoid the competition with Pandora and Spotify) and manages market in other countries. Previously, DailySocial has already written that Spotify will enter Asia market, although it is not yet confirmed whether Indonesia will be included.
In the cooperation, Deezer will collaborate with local telecommunication operator. As known, Deezer provides services in various platforms, both on computer or mobile phone. However, it seems that the global expansion of Deezer will focus on the mobile platform. Deezer is available on almost all mobile platforms including Android, BlackBerry, Nokia, and Windows Phone.
Recently, Deezer has premium feature in Frech and UK. It is also known that statistically Deezer has 13 million songs that can be enjoyed by streaming or downloading. Moreover, Deezer also has 20 million users with 1,4 are paying member. It gives about 50 million Euro to Deezer. In its cooperation with Orange (owned by France Telecom), Deezer offered premium account with adds free service for 10 euro/ month in bundling with smartphone and broadband connection offering.
Let’s wait whether Deezer will collaborate with Indonesian local music label and whether this chance will be used to stimulate the Indonesian digital music industry. Will the similar service in Indonesia ready to compete with foreign company?
