I personally love running errands, get to visit several places and usually meet interesting people. But apparently not everyone likes running errands, especially for the busy-urban people that prefer someone else helping them run errands. This is basically what Tolongin.com does, help you buy stuff you don’t have the time to buy it.
Tolongin lets you submit the stuff you need, that’s a whole shopping list and you have to make sure that the total cost is more than IDR 100.000 (that’s around US $ 11). Tolongin will review you submission and if your submission passes the criteria then they will call you to confirm the transaction. After that, Tolongin will buy all the stuff you ordered and bring them right into your front door. The payment is currently limited on COD (Cash on Delivery) and Bank transfer.
Tolongin handles requests from restaurants, groceries, tickets, pharmacy and basically anything as long as they can carry it via motorcycles. Currently they charge customer based on how far they’re going, they charge between USD $ 1-3 per transaction which i personally think is under the standard. And unfortunately they only cover Surabaya (East Java) area only, it’ll be really cool if they can open a similar service for different cities. They can actually start scaling their company and start thinking bigger business.
The concept itself is very simple, solves real life problem and the idea is pretty simple, yet no one’s doing it. This kind of service is quite disruptive, especially if they can manage to partner with big grocery companies like Wallmart or Carrefour and give discounts for customers so it’s more compelling for customers to use their product. This can actually work for these kinds of services, and they can still get a cut from the transactions, maybe 5-10% from each transaction which is pretty ideal cut for such service.
This reminds me of webvan.
What I like about them is the use of new technology to solve a problem that is distinctly local and unique. It takes understanding of local culture to come up wirh the idea. I wonder how big the demand is, however. Indonesians like to do their own shopping. A few years ago there was Lippo Shop and they couldn't survive.
What i would do is expand the idea to be more like Virtual Assistant, but serving local market. Most Indonesian households have live-in domestic helpers, so I don't think a lot of people need help on grocery shopping. But often times what's needes is a more skilled person to do get car serviced, deal with government agencies, make transactions at the bank, etc.